Swiss Prime Site

In this project, I took the lead in overhauling a corporate website and online annual report in collaboration with both the client and Linkgroup AG. Our primary objectives were to revamp the website's content, structure, and brand, fostering a holistic approach to branding and UX optimisation.

Swiss Prime Site wanted to bring together its group companies on a multifunctional corporate website. The idea was to consolidate content and structure it optimally in a user-friendly information architecture, including a new navigation concept. Other objectives included a high degree of automation and maximum integration. An important priority for Swiss Prime Site was to procure as many services as possible in connection with the website and reporting on a one-stop basis and at the same time carry out a rebranding.
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My journey began by prioritizing the improvement of the user experience (UX). I tackled challenges like data overload and content duplication through immersive Miro and on-site workshops (UX Lean Canvas) together with a digital consultant. This process naturally led us to reevaluate the existing branding, transforming it into a more dynamic and engaging identity. Our unique approach involved evolving the brand guidelines and content in parallel. By synchronizing these processes, we could intelligently shape the UI screen design to align with the evolving brand identity. This smart approach enabled us to meet both client expectations and the demands of their audience. We nurtured a collaborative relationship with the client by working on their timeline and terms. This dedication to client satisfaction ensured the project's success and laid the foundation for a long-lasting and trusting partnership.

Swiss Prime Site is Switzerland’s leading stock-exchange-listed real estate company. Its business spans the entire property life cycle from acquisition, development, conversion and delivery to management, own use and letting. Members of the Swiss Prime Site group are Swiss Prime Site Immobilien, Wincasa, Jelmoli and Swiss Prime Site Solutions. Their extensive expertise in real estate makes them a significant player in the Swiss market.

Solution: Multifunctional corporate website for marketing real estate, automation for media releases. Seamless implementation of the rebranding at the same time. Integrated topic portal and module for reporting, storytelling. One CMS for the entire spectrum of digital communication.

sps.swiss

sps.annual.report

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