Disciplines: UX/UI design and typography motion design
In this project, the primary objective was to develop an annual report website featuring a distinctive typographical style, adhering to a tight timeline and recently updated brand guidelines. To accomplish this, I led Miro workshops, crafted user flows, designed sitemaps, curated both visual and technical moodboards, developed interactive prototypes, and conducted thorough testing in close collaboration with a dedicated product owner. Seamless coordination with Linkgroup's digital, content, and print teams ensured a cohesive implementation across diverse channels.
To enhance the user experience and visually convey the brand essence, I introduced a dynamic typography motion design concept. This approach aimed to captivate users through engaging visual elements while maintaining a cohesive and brand-aligned experience. The client's satisfaction was palpable, as the project garnered positive acclaim from analysts and enjoyed an overwhelmingly favorable reception overall.