Client: Vuebelle & Bee'n'Bee / Agency: PAKD

Disciplines: logo, digital branding, UX/UI design

In this project, I built a brand and developed the corporate website from inception to completion. This allowed me to shape the brand's identity, design elements, and online presence for a Zurich city pitch project. The pitch's success, resulting in sponsorship, underscored the strategic impact of the branding and website in raising awareness, fostering engagement, and transforming an urban space into a flourishing natural sanctuary.

The Vuebelle project occupies a 110 m x 75 m area, mirroring the Bellevue's size. The design incorporates this geometry, transforming tram lines and streets into blooming meadows.

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Swiss Recycling