Aimara Burckhardt

design studio

I am a senior designer specialised in UX/UI product design and digital branding.

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1
About

I'm passionate about the intersection of interactive, graphic design and physical environments.

In my journey I noted that each project—whether branding, website or digital experience carries an intrinsic relationship of functionality and connectivity and is one of the parts always challenge me and fascinated me about digital media projects. I believe the visual interface should form a unity with the content.

2
Approach

My goal is always to craft an experience that is easy and enjoyable to use, we can achieve that through thoughtful interactive experiences and strong visual consistency.

The digital realm, embodied by the web, serves as the ultimate connector, linking us all together. It fosters knowledge sharing, communication, and collaboration, and I am passionate about embracing this open nature to bring people, institutions, and companies closer. Through my work, I aim to craft clean, vibrant, and enjoyable digital experiences that transcend being mere marketing tools or distractions. Instead, I aspire to create purposeful interactions that contribute to people's wisdom and happiness.

While we often draw a distinction between the digital and physical worlds, the reality is that they are intertwined. Every digital product consumes real resources, is stored in a physical space, and requires a portion of our lifetime to be experienced. Recognising this interconnectivity, I strive to design digital experiences that are not only impactful but also mindful of their real-world implications.

3
Process

Interaction,
UI and UX Design

Beyond the aesthetics of a product lies a deeper avenue for conveying your brand and values. The way a product behaves and reacts, its tactile essence, wields an impact on par with its visual appeal. Analogous to human interaction, it reveals character—prompting a desire for increased engagement or, conversely, deterring it. Through deliberate design of interactions with computers, apps, websites, installations, and even brands, we forge meaningful connections and, equally crucial, deliver an enjoyable user experience. My outcomes encompass a spectrum of deliverables, including UX interactive prototypes, user research, creative concepts, branding, websites, app concepts, information architecture, sitemaps, user flows, end-to-end customer journey maps, workshops, user interfaces, and the cultivation of a dynamic brand-customer relationship.

Motion plays a major role in making the experience material and closer to people. It represents the tactically that can be missed in the movement from print to digital. It welcomes you to navigate and creates a deeper intimate link with you.

Design &
Layout

Through meticulous content layout, I skillfully guide viewers to engage with your content in an enjoyable manner. With well-chosen typography, harmonious colors, thoughtfully curated visual elements, and impactful imagery, I enhance your message and imbue it with the perfect tone to deeply connect with your audience. Beyond articulating your thoughts, I strengthen your brand identity, adeptly aligning it with your current values and mindset, or even redefining it altogether.

My goal is to develop a visual language that communicates more profoundly than words alone.  It's about creating a connection through the tone of voice; design ensures this thread remains consistent as users engage with the product. In this philosophy, form follows function, ensuring that design not only serves its purpose but also seamlessly enhances the user experience.

Art direction

Before providing advice and generating ideas, I carefully listen to your perspective. Subsequently, I embark on my creative journey by uncovering a visual narrative meticulously tailored to the unique requirements of the project.

Creative Development

I work alongside creative developers and agencies worldwide to build rich interactions and transitions for the digital experience. Collaboration is part of my work concept and I frequently work with a global network of independent collaborators to bring ideas to life.

Get in touch
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